Behind the Drink: The Story of the Hugo
The Hugo was created in 2005 in South Tyrol, Italy, by bartender Roland Gruber as a lighter, more floral alternative to the Aperol Spritz. Originally made with lemon balm, it evolved into a refreshing blend of elderflower, mint, and prosecco—quickly becoming a European summer staple.
The name “Hugo” was chosen simply for its catchy sound. Today, the Frozen Hugo offers a modern, high-margin twist that fits perfectly into American beverage programs seeking innovation and seasonal appeal.
Operator Insights: Frozen Hugo FAQs
Can I use a different syrup instead of elderflower?
Yes. While elderflower defines the classic Hugo profile, you can experiment with lemon balm, lavender, or orange blossom syrups to create signature variations tailored to your venue’s concept.
Can I offer a non-alcoholic version?
Absolutely. Substitute prosecco with non-alcoholic sparkling wine or white grape juice to create a zero-proof Frozen Hugo. This is a great option for family-friendly venues and to provide mocktails to guests looking for an alcohol-free choice.
Is this recipe scalable for high-volume service?
Yes. The Frozen Hugo is designed for batch preparation and works seamlessly with Crathco machines, making it ideal for events, poolside service, and fast-paced high-demand environments.