2026 Frozen Certification Training Program Launched

Crathco is introducing its Frozen Certification Training Program in 2026, a comprehensive education initiative designed to strengthen industry knowledge and elevate frozen beverage execution across the foodservice landscape. Created for Crathco chain and retail sales teams, beverage representatives, and dealers, the program equips participants with the skills and tools needed to confidently position and sell Crathco’s frozen beverage solutions.

The curriculum offers a wide‑ranging look at the frozen beverage market, helping attendees understand category dynamics, customer demand, and profitability opportunities. A major component of the program is hands‑on equipment training, covering Crathco’s full frozen beverage portfolio. Participants will learn best practices for installation, operation, cleaning, and maintenance—ensuring they can support operators with real‑world expertise that improves uptime and product consistency.

In addition to technical knowledge, the program includes sales strategy and positioning guidance. This segment focuses on helping sales professionals identify operator needs, propose the right equipment mix, and demonstrate how Crathco solutions can expand beverage offerings and drive higher margins.

Offered throughout 2026, the Frozen Certification Training Program reflects Crathco’s commitment to being a stronger partner for foodservice operators. By empowering sales teams with deeper knowledge and practical skills, Crathco aims to help customers unlock new beverage opportunities and grow their frozen drink programs with confidence.