Exploring Innovation at the Electrolux Professional N.A. Beverage Showroom
Louisville, Kentucky Showroom Showcases Profitable Beverage Equipment
This curated space features the most popular and profitable equipment from Crathco Beverage Dispensers and UNIC Espresso Equipment
Louisville, Kentucky, is now home to a groundbreaking destination for beverage professionals and industry associates alike—the newly unveiled North American Beverage Showroom. This facility is more than just a curated display space; it’s a dynamic hub designed to inspire and educate beverage industry professionals. Featuring the latest cold and frozen equipment innovations from Crathco and the premium espresso craftsmanship of UNIC, the showroom is poised to become a cornerstone for training, product exploration, and hands-on experience.



At the heart of the showroom is a comprehensive display of Crathco’s newest and most profitable beverage equipment. Known for reliability and innovation, Crathco’s cold and frozen beverage dispensers are staples in cafes, restaurants, and convenience stores throughout the United States and abroad. The showroom offers guests a chance to interact directly with these machines, gaining a deeper understanding of their features, functionality, and maintenance recommendations. Whether it’s a high-capacity frozen drink dispenser or a sleek cold beverage Bubbler® system, the equipment is presented in a way that encourages exploration and experimentation.
Complementing Crathco’s offerings is the full line of UNIC espresso machines, renowned for their precision engineering and exceptional espresso quality. From super-automatic models such as the Tango XP Solo and Duo to traditional espresso machines such as the Stella EPIC, UNIC’s lineup is on full display. The showroom provides a unique opportunity for baristas, technicians, and business owners to get hands-on with these machines, learning the nuances of espresso extraction, milk frothing, and machine calibration in a real-world setting.
But the Electrolux Professional N.A. Beverage Showroom is more than just a product showcase—it’s a learning environment. Designed with versatility in mind, the space supports a wide range of activities, including live product demonstrations, technical training sessions, and video content creation. It’s a place where sales teams can host immersive presentations, technicians can refine their skills, and customers can experience the equipment in action before making purchasing decisions.
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